Buzzy Magnificence Manufacturers

The dream of an indelible unicorn tattoo grew to become a actuality at Cosmoprof Bologna’s latest session this spring, due to Prinker. The commerce present displayed a bunch of modern manufacturers, additionally together with Réduit Increase, Beesline and Oquist. Right here, a have a look at these.


Extra from WWD

Momentary tattoos aren’t only for children anymore. That’s due to Prinker, a compact, mild system enabling the creation of sturdy but easy-to-wash-off tattoos in colour or black-and-white, at dwelling or in retailer.

On the Prinker app, it’s attainable to decide on a tattoo from amongst greater than 12,000 designs. Individuals might create their very own drawings on the app, too, which then are made into tattoos.

Prinker claims to be the world’s first and solely cosmetics inks and primer to be wholly compliant with the Meals and Drug Administration’s Voluntary Cosmetics Registration Program, in addition to the European Union’s Cosmetics Merchandise Notification Portal.

The primary iteration, Prinker S, was launched in January 2020 by the South Korean firm. Value-wise, that began at $269. Then two years later got here Prinker M, a smaller, lighter model, which has a price ticket starting at $199. That gizmo measures 103 by 55 by 75.5 mm and weighs simply 169 grams.

Prinker S - Credit: Courtesy of Prinker

Prinker S – Credit score: Courtesy of Prinker

Courtesy of Prinker

Réduit Increase

Réduit, a Swiss precision magnificence model, launched Increase in February. It’s billed to be the primary bespoke skincare system that — as its identify suggests — boosts the effectiveness of individuals’s magnificence merchandise in accordance with their skins’ particular wants.

Réduit, which was launched by Paul Peros and makes use of Pulsed Electromagnetic Subject Know-how working within the ultra-low frequency in addition to LED mild remedy, calls Increase “common good skincare expertise.”

Réduit Increase works with an app. There, customers enter info on their pores and skin kind, gender, age and surrounding setting. Additionally they scan their cream, serum or essence’s bar code.

In keeping with Réduit Increase’s algorithm, a customized ritual is then created, and based mostly on the lively substances discovered within the chosen skincare merchandise, a particular “waveform” is recognized by the expertise to push substances into pores and skin on the crucial depth.

Réduit claims this permits pores and skin to obtain the actives it wants and for four-times extra absorption than when utilized by hand. That’s mentioned to result in five-times higher total leads to 30 seconds.

Within the U.S., Réduit Increase retails for $199.


The Lebanese firm Beesline was based in 1993 by Mohamad Arayssi and Maha Arayssi Rifai with the aim of providing an all-natural various to chemical cosmetics. Its waterless options, starting from capsules to tablets, consists of the Deodorizing Roll-on Coconut WoW Pill Without end, a compact product coming in a refillable packaging.

“We’re engaged on taking away as much as 80 p.c of water from formulation, turning merchandise into solids or stick codecs,” mentioned advertising director Hassan Rifai.

Primarily based on apitherapy, product formulations embody ethically sourced byproducts of bees, akin to honey, beeswax and propolis, typically mixed with botanical extracts. Beesline’s dedication extends to safeguarding beekeepers and supporting the moral care and growth of bees and beekeeping practices.

With costs starting from $4 to $42, the huge assortment consists of all the things from lip balms to face and physique merchandise, hair care and solar care. Accessible in 22 markets, the model has a robust presence within the Center East, whereas within the U.S. Beesline retails simply at Anthropology presently. In Europe, the model is principally out there on-line, and it not too long ago debuted in China.

Beesline Athlete’s Cooling Balm Stick - Credit: Courtesy of Beesline

Beesline Athlete’s Cooling Balm Stick – Credit score: Courtesy of Beesline

Courtesy of Beesline

Oquist Cosmetics

Swedish skincare model Oquist might simply double as dwelling design label. Its concentrated, waterless and multifunctional formulations are available in terracotta sculptures that give new that means to reusable packaging.

Launched in September 2021, the model affords 4 merchandise, every claiming at the least 5 completely different capabilities concentrating on all ages and pores and skin kind. These embody five-in-one cleaning oil for face and palms, butter for the entire physique and a balm with amber extract, which debuted this 12 months. Costs vary from 45 euros to 56 euros. The six-in-one serum, billed as anti-aging answer to scale back the looks of wrinkles, retails at 99 euros.

Olga Ringquist, who cofounded the model together with her father, underscored the challenges in adopting a waterless strategy, which primarily issues pricing and hanging the precise steadiness amongst substances.

“After all, it’s costlier to not have 70 p.c to 95 p.c of a free element in your product,” she mentioned, referring to water.

Ringquist opts as a substitute to make use of the likes of soothing oils and butters.

Oquist is offered in a choice of indie shops throughout Europe and on-line marketplaces in Germany and Italy, along with working its personal e-commerce.

“Proper now, we promote principally in Europe additionally as a result of it’s very handy for shipments, whereas the U.Okay. is a bit [trickier], as an example. However the U.S. and Asia are additionally attention-grabbing for us,” mentioned Ringquist.

Oquist Cosmetics - Credit: Courtesy of Oquist Cosmetics

Oquist Cosmetics – Credit score: Courtesy of Oquist Cosmetics

Courtesy of Oquist Cosmetics

Join WWD’s E-newsletter. For the newest information, observe us on Twitter, Fb, and Instagram.

Click on right here to learn the total article.