Hailey Bieber’s Rhode Pores and skin creates chaos for indie magnificence model Rhodes Skincare

By Alessandro Carrara

“I’m to be muddled with somebody who has not the identical ethics and definitely no manners, simply stamping throughout a small enterprise, due to being famously married to Justin Bieber”

Rhodes Skincare was founded in 2004 by sisters Annabel and Penny Rhodes

Rhodes Skincare was based in 2004 by sisters Annabel and Penny Rhodes

Confused followers of Hailey Bieber have left a small magnificence enterprise 1000’s of kilos out of pocket after mistaking Rhodes Skincare identify.

Bieber, the supermodel and spouse of Justin Bieber, launched her long-awaited skincare line Rhode Pores and skin on 15 June, however keen customers wrongly bought merchandise from the indie model.

Launched in 2004 by 75-year-old entrepreneur Annabel Rhodes and her sister Penny, Rhodes Skincare is a UK-based pure magnificence model that specialises in plant cell know-how.

Inside minutes of Bieber’s web site going reside, Cosmetics Enterprise has discovered that Rhodes Skincare was hit by a flurry of mass orders, together with 9 giant orders with a price of greater than £2,000.

This was shortly adopted by cancellation emails as clients realised that they had combined up the 2 manufacturers.

Rhodes mentioned this has considerably affected the enterprise as its earlier coverage meant it paid a share of the refund price.

Annabel Rhodes mentioned the corporate needed to shut down transport to the US over two days because it revised its returns coverage to guard the enterprise.

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Guests to the positioning additionally leapt by 94% to over 10,000 on the identical day Bieber’s model launched, …

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