The Phluid Venture and Scent Magnificence invite you to #SpraytheLove

A reinvented gender-free line of 4 significant scents – Transcend, Humanity, Stability, and Intention launches simply in time for Delight

NEW YORK, June 13, 2022 /PRNewswire/ — The Phluid Venture and Scent Magnificence relaunched right this moment the up to date The Phluid Venture 100% gender-free scents. The brand new variations are Eau de parfum with longer-lasting scents which can be vegan, cruelty-free, and have clear formulation.

The Phluid Project and Scent Beauty invite you to #SpraytheLove

The Phluid Venture and Scent Magnificence invite you to #SpraytheLove

The scents bottle the great thing about breaking boundaries and binaries with colours which can be impressed by the rainbow and names that mirror the neighborhood and values we stand for many.

  • Unleash your self-expression with Transcend, the fragile pink shade pairs with fruity floral notes that make you’re feeling comfortable from the within out.

  • Really feel joyful and glow from inside with the yellow hue of Humanity and recent photo voltaic notes of coconut which is able to make you’re feeling lovely in each manner.

  • Let your confidence radiate and make your individual mark your individual manner with Intention, the mushy purple coloured scent options candy mandarin and is heat and spicy.

  • Carry a way of concord and calm to your day with Stability that includes a stupendous blue shade with bergamot and recent citrus notes.

All 4 perfumes had been created in collaboration with Scent Magnificence, the launch pad and on-line retail platform for revolutionary impartial fragrances and perfumers. The up to date scents had been delivered to life by a various group at Firmenich perfumers from all over the world. Blended past any constraints of masculine, female, or unisex – these scents are fully phluid and convey self-expression and self-love to the forefront and seize the feelings we really feel when residing as our truest selves.

“The Phluid Venture has been on the forefront of eradicating gender from its merchandise and actually leaning into what it means to easily be you. Having the ability to recreate these fragrances has been such an thrilling time to proceed to just do that,” stated Steve Mormoris, CEO of Scent Magnificence, Inc. “The Phluid Venture has at all times stood for inclusivity and with these 4 scents, we invite all to discover, select their favourite, or mix and layer to create a novel perfume that speaks to them.”

“We launched The Phulid Venture in 2018, and the dialog round gender has shifted. We thought that it was time to go bolder, step into our identities,” stated Rob Smith, Founding father of The Phluid Venture. “As a member and advocate of the LGBTQIA+ neighborhood, it has at all times been necessary to me to convey inclusivity in all the pieces that we do. With these scents, we wish to revolutionize how we take into consideration gender norms within the perfume business. Every perfume was created to evoke emotion. From self-acceptance, self-care, self-determination, and self-expression there’s something on this line for everybody.”

In celebration of The Phluid Venture perfume launch, Scent Magnificence and The Phluid Venture are proud to announce the 4 faces behind every of the fragrances: Nonbinary clothier Jerome Lamaar, Brazilian mannequin and dancer Victoria Brito, nonbinary actor Lachlan Watson and trans physique optimistic TV persona Jazz Jennings. Collectively they showcase that magnificence really shines after we break the boundaries.

The Phluid Venture perfume line is obtainable on, the place you’ve the choice to order a discovery measurement and get a coupon for $10 off the full-size, in addition to,, Nordstrom (20 shops) &, and

About Scent Magnificence, Inc.
Scent Magnificence, Inc. is the world’s first multi-brand e-commerce platform for bespoke scented merchandise by way of distinctive, culturally related Manufacturers to customers worldwide, accessible on

Scent Magnificence’s portfolio consists of sectors that showcase the in depth potentialities of scent: Trend, Way of life, Influencers, Artists and Artisans. Scent Magnificence is a pacesetter in product innovation and subscribes to the values of variety, sustainability and ease of procuring from dwelling.

Scent Beauty (PRNewsfoto/Scent Beauty)

Scent Magnificence (PRNewsfoto/Scent Magnificence)



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